Flogos - Logos That Fly!

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The next time you look up at the sky and see a cloud that resembles a Disney character or the mascot of your favorite sports team, look again, for it may not be a cloud, but a Flogo - a logo that flies. The brainchild of special effects entrepreneurs Francisco Guerra and Brian Glover, Flogos are the new green way to advertise in the skies.

These ingenious creations are made with soap bubbles mixed in with a little helium gas, which makes them lighter than air, enabling them to float. They morph into the desired shapes thanks to the stencils that are placed on the re-tooled artificial snow machines, that holds the gas and soap mixture.

The logos range in size from 24-48 inches and can last anywhere from a few minutes to an hour in the sky, depending on the weather conditions. While they can rise up to 20,000 ft, they normally float around at between 300-500 ft. While Flogos are currently available only in white, the company hopes to provide colored options in the near future. The machines, which can be rented for $2,500USD a day, are capable of releasing a Flogo every 15-25 seconds.

The best part about this fun way of advertising is that it is very environmentally friendly. That's because the soap used to make the Flogo solution is derived from plants and leaves behind no harmful residue when the foamy cloud dissipates. Sounds a lot better and more effective than those noisy polluting airplanes that drag advertising banners in the skies, doesn't it?

Source: MSNBC.com, Cool Hunting, www.flogos.net

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485 Comments
  • kell-bell
    kell-bellover 10 years
    Amazing! I wonder if they could make one that looks like Ahsoka...
    • felicia.sover 10 years
      If only they can put color on it.
      • amran sulimanover 10 years
        I storngly agree with juan it is a really fun machine to use.I think this is not giong to help with a business because it has no number and no adress of it. I think it is made for parties.I dont like how it cost too much, rent $2500 a day, i could rent a house with $2500 for a month.
      • Josueh over 10 years
        This is pretty amazing, and when you think about it, $2,500 isn't bad when you consider the millions being poured in other forms of advertising.
        • Flint Lockwoodover 10 years
          I would love to use this for a new machine I can invent!
          • Juan Fonsecaover 10 years
            I like that this is a green way to advertise also it will catch the eye of many people.The only this I dont like about this is the price $2500USD per day.
            • Angelia Mylroieover 10 years
              I agree with Angela. "Flogos" is an interesting and different way to advertise. It will certainly catch people's attention.
              • Angela Naranjoover 10 years
                I believe that "Flogos" is a really creative and original way to advertise. It's astonishing how people come up with these ideas today.
                • Brandon Sunover 10 years
                  I love this idea for advertising. Not only will it catch people attention, but it is new and it isn't harming the enviroment. I hope this gets developed further because at the moment, it isn't that much, but if there were more complex designs and very vibrant color, I can see it as a viable way of advertising your company or product.
                  • Anna Lamleinover 10 years
                    This a very smart way to advertise, I wouldn't have thought of it.